Straight out of the tube, this smells like the name, chocolate cupcake. It smells like brownie batter, fudge and buttery yet not overpowering. This gentle toothpaste for children enables a gentle dental care, protects against tooth decay, provides strong, healthy gums and helps sustain a healthy oral flora. Application: Brush twice daily with a pea-sized amount of toothpaste. Ingredients: Sorbitol, Aqua, Hydrated Silica, Glycerin, Titanium Dioxide, Aroma, Sodium Flouride, Sodium Saccharin, Leontopodium Alpinum Extract, Cocamidopropyl Betaine, Xanthan Gum, Sodium Hydroxide Suitable for kids age 1-6 years |